“Celebrities have plenty of opportunity to receive manufactured luxury goods and that’s great, but we want to introduce them to the best of the best being created by small, artisan-owned businesses.”
~ Valerie Guerrero, Founder of The Artisan Group®
At The Artisan Group® we are on a mission to introduce Hollywood to the best of the handcrafted movement. We do it by providing owners of artisan businesses the chance to introduce their products to celebrities, industry leaders and members of the press through participation in celebrity gift lounges such as those leading up to The Academy Awards*, The Golden Globes* and The Primetime Emmys*. Because The Artisan Group takes a collaborative approach to participation in these lounges, a marketing opportunity that would be prohibitively expensive for most small companies becomes surprisingly affordable.
Members of The Artisan Group showcase an array of handcrafted products, including jewelry; bath and spa products; designer stationery and paper goods; crocheted accessories; children’s apparel; purses and totes; hand-poured candles; hand-bound books and journals; illustrations and paintings; hand-dyed scarves; fine art photography; hair accessories; and pet accessories and toys.
The Artisan Group also offers members guidance in sales, marketing, social media and public relations. For nearly three years, our experienced event representatives have acted as spokespersons and ambassadors for countless artists at Hollywood's top gift lounges, with fantastic results. Because they know and trust us, most celebrities will pose for a professional photo with our artisans’ products.
Participation in The Artisan Group is by invitation only. The result is an exclusive, close-knit community of talented artisans who exhibit excellence of product, great product photography, impressive branding and online shop presence, unique products, an established online sales record and products appropriate (size-wise) for gifting.
Does that describe you? Apply here.
Want to see what The Artisan Group® members are creating? Check out our Official Pinterest Boards. There you’ll find a wide array of products that have been handcrafted by The Artisan Group members for our many celebrity gifting opportunities.
Gifting celebrities is a great way to get your product noticed but often overlooked are members of the press and industry leaders. Not at The Artisan Group! At most gift lounges, as many as 50 members of the press will attend—including ABC News, AOL Beauty, The Style Network, The Huffington Post, E! News, Life & Style Magazine, TigerBeat, Splash Magazines, Fox and MSNBC. They are looking for the next 'big thing' to write about and we are there to help, offering specially prepared Press Bags that are designed to grab their attention. We are also on-point with courting key industry executives, directors, set decorators, celebrity stylists, talent managers, producers, and buyers—because they love their swag too, and are often generous endorsers.
There are many advantages to partnering with The Artisan Group. We have fostered great relationships with numerous celebrities, with the celebrity hosting group(s) and with members of the press. We understand what they’re looking for and what they like. You benefit because when these two things align, we all achieve the greatest level of success.
Just being a part of The Artisan Group has opened up so many doors for our members.
There is currently NO cost to be a part of The Artisan Group. Join us and receive the following membership benefits:
- Exclusive member badge you can display prominently on your blog, online shop, Facebook business page, etc.
- Inclusion in our social media efforts, including tweets, re-tweets, blog entries, Pinterest pins, Facebook shout-outs, and more. We have over 5,000 Twitter followers and nearly 8,000 Facebook followers.
- Guidance on public relations (including giveaways, contests, etc.), social media practices, and how to help increase sales.
- Opportunity to network with hundreds of like-minded small business owners through our private, Member-Only Facebook group.
- Option to donate your product to various high-profile charity events we sponsor each year.
Additionally, current members will have the opportunity to:
- Participate in our highly-publicized, categorized Official Pinterest Boards, and our exclusive Holiday Gift Guide.
- Have your product included in collaborative gift bags for TV and movie costume designers for a small fee. Note that you will only be aware of these if you are active in our private, Member-Only Facebook group.
- Get your business/brand in the hands of celebrities, members of the press and industry leaders by purchasing one of our celebrity gift lounge packages. A variety of packages are available, from business cards-only to a display table/swag bag option. We have something for just about everyone, regardless of budget. No matter the level of participation, all current celebrity event participants are:
- Eligible for inclusion in our professionally-designed and printed Official Event Guide, which is distributed to attending celebrities and members of the press. An online version of the Guide is included with our press releases to give you even more exposure.
- Mentions in our professionally-distributed press releases, which include a link to your online store.
- Access to our sample press release templates to help garner local coverage for your business and overall publicity for your online store.
* The Artisan Group is not in any way associated with The Academy of Motion Picture Arts and Sciences, The Hollywood Foreign Press Association, MTV, The Cannes Film Festival, NY Fashion Week, or The Academy of Television Arts & Sciences.