While you’re here, take a peek at a sampling of excellent press and media coverage our members have received as a result of participating in The Artisan Group‘s opportunities.
“We have had an amazing month due to The Artisan Group. We gifted the media and press at the event honoring the Golden Globes. The Tuesday after the Golden Globes we landed a TV interview with our local news. A week after that we landed a wholesale deal from them seeing the interview on TV about the gifting and our new soap program that we have. We are now officially in our Local Hyvee Grocery store due to all the press we have landed! A huge THANKS to Valerie Guerrero for all her hard work and giving us these opportunities!”
Cheryl Mitchell Miss Doyle's Soapery
“A huge shout of gratitude to Valerie Guerrero for her tremendous part in helping our brand emerge into the limelight! I started House of Matriarch as a one woman show six years ago and now we are a 13 person operation across 9 states with an artisan brand valued in the millions and a new retail partner: Nordstrom!
A huge contributor to us becoming the only ‘truly artisan’ perfume brand currently on-shelf of a major luxury retailer is that we decided to fully optimize our membership in TAG and took on every offer to participate in giftings for 2014 & 2015. It was a lot of work for us and stretched us beyond our normal capacity, plus it was expensive to gift so much merchandise, (and all those leather pouches!) but we knew we were planting good seeds and we stayed committed to being all-in. I just had a feeling it would pay off.
We spent over 100 hours on social media follow up’s after events, and it greatly expanded our reach and fan base. Having the celebrity piece rounded out our presentation to show that we were good enough to make the cut and that trendsetters and celebrities liked our aesthetic and our perfumes. There was also a hidden benefit: working with Valerie on all of the events readied us for the rigorous requirements and demands of dealing with retail buyers and logistics to get our product on the shelf at Nordstrom.
Valerie runs a tight ship but TAG’s requirements and procedures are a cakewalk compared to big retail. Not all artisans want to go bigger, but if you do, TAG is the perfect training ground to measure if you are ready for the demands of a retail partner. I can’t say enough how much we appreciate your excellence and the platform you have created here for artisans to grow and be seen. We are forever grateful to you, Valerie for your part in our growth and success!”
Christi Meshell House of Matriarch
“As a former marketing professional I know that PR initiatives are the foundation to really building a brand following. In my experience, traditional PR with an agency, can be really expensive and unsatisfying. Ideas are pitched, perhaps there’s follow through or placement sometimes there isn’t, and then it’s often a mention in a publication that is old news by the time it makes it to print. When I started Soap Cauldron in 2011, I knew we needed PR but my budget was bare bones. When I found The Artisan Group I immediately knew this was our answer.
This evolution of the traditional PR Agency into a PR Cooperative is really brilliant. It allows the small entrepreneur to be able to set and meet an affordable PR budget while getting real results. PR is only one aspect of a marketing plan but it is a critical one. We joined in 2012 with what our budget could afford, celebrity gifting and press gifting. By 2013 we could afford to do a table top event with celebrity gifting. The results were good, our store accounts liked our creating buzz about our brand and we were able to leverage that momentum to additional store placements. Eventually we succeeded in getting into Whole Foods as well as several gift accounts and smaller natural food chains.
We maximized our efforts by utilizing social media to extend the conversation around our brand. We love being part of a cooperative and being able to participate affordably in at least two events per year. While it’s easy to feel the “spend of product and participation” at the moment, when viewed over the course of a year it’s really just a few hundred per month. I’ve never had such great PR on such a modest budget. The Artisan Group has great events and keeps it’s identify fresh with so many different artists. People want the gift bags and that says a great deal. My company has grown consistently at over 40% a year since we opened shop and I honestly feel that the PR by The Artisan Group has been a central aspect of that. For us it’s go big or go home. Here are some of the great placements we’ve had as members.”
Emma Mann Soap Cauldron
“I have been a member of The Artisan Group for several years now and it has been one of the best business decisions I could have made! My business has grown leaps and bounds since becoming a member and getting so much exposure via the amazing opportunities The Artisan Group provides for its members has been priceless.
Valerie Guerrero is a true professional and her organization and knowledge is invaluable. Every event is so organized and so much care and attention to detail is taken in everything she does.
Through the Artisan Group, my work has been worn on 5 television shows so far and my work has been featured by Bridal Guide Magazine, DaySPA Magazine, several influential beauty vloggers, and so many more!
The opportunities are not even the best part of The Artisan Group in my opinion. It’s the community feel of the group as a whole, the like-minded small business individuals coming together to help each other grow and succeed. I have made many wonderful friendships through The Artisan Group and through the group and the opportunities offered, I have pushed myself and gained the confidence to really put my work out there and even make collections I normally may not have thought to do. The amount of exposure, press and sales that have come about thanks to The Artisan Group is truly incredible and I am forever grateful to the group and Valerie for my business growth over the past few years!”
Tara Reid Starletta Designs
“I can’t say enough about The Artisan Group or it’s fearless leader Valerie Guerrero. Since joining the group, my jewelry has been on multiple network TV shows and featured in various media outlets. One of the best aspects of being a member is networking with the other motivated entrepreneurs and having a supportive community of makers. Overall it has transformed my business in ways I never could have imagined.”
Ruthie Youngman LoveYourBling
“Being part of this exclusive group of artisans has been one of the best business decisions I ever made. The Artisan Group opened doors for us that we could never even dream about. I highly recommend applying to The Artisan Group to take your business to the next level… the sky is the limit.”
Bethany Schuelke Hope Anchored Designs
“The day I received my acceptance email from The Artisan Group was probably the most pivotal day for my business. With my jewelry business being just six months old at the time, I was still learning the ropes of marketing, social media and promoting my products. TAG members (not only talented but extremely business savvy) were amazingly helpful in guiding, encouraging and challenging me to take my business to the next level. Not one to sit back and watch, I jumped in right away and participated in gifting my bracelets at the 2013 GBK Oscars Gift Lounge, something I would not have been able to do or afford if not for TAG. A month after that gifting, I experienced my highest month of sales (as well as website views) since I began the business. Every gifting opportunity I have participated in has been well organized and professional with every detail attended to. I’ve been so impressed with the tireless efforts of our founder, Valerie Guerrero. She really wants each and every one of us to succeed. My products are now in the hands of many top Hollywood celebrities which is so exciting. I’m honored to be a member of The Artisan Group!”
Cindy Kassebaum Rock & Hardware Jewelry
“Community, support, inspiration, opportunity, guidance and leadership – if those are the qualities that appeal to you in an organization then The Artisan Group could be the perfect fit.
Have you ever met anyone that you consider a force of nature? I have, and her name is Valerie Guerrero. She is the extremely talented, professional, generous, organized leader of The Artisan Group (TAG). She is someone that made her vision into reality; and works incredibly hard to provide amazing and incredible opportunities for the members of the group.
Kath’s Elegant Accessories, LLC’s participation in The Artisan Group started in 2011. I have learned so much and am still learning from the community members as well as the leadership. The community spirit is a generous one full of talented artisans who all have a passion for things handmade.
When I first became a member of TAG, I never imagined that my designs would be on display at the 2012 and 2013 GBK Gift Lounge for the Golden Globes (with amazing celebrity photographs of Shaillene Woodley, Natasha Henstridge, Janina Gavankar and Shanola Hampton).
Or . . . that I would have the opportunity to contribute to charitable events to support animals, breast cancer and The National Multiple Sclerosis (MS) Society.
Or . . . that my business cards and information would be included at so many events such as Earth Day, Mother’s Day, GBK’s Cannes Film Festival Celebrity Gifting Event and the Country Music Association Awards (CMAs), to name a few.
Or . . . that I could share my designs with celebrities such as Stephanie Drapeau, Alison Sweeney, Renee Zellweger, Brandi Glanville, Paula Abdul, Nia Peeples, Nicole Richie, Jenny McCarthy, Rachael Ray, Cari Cucksey and Hilary Duff.
Or . . . that a design would be included in a 2015 Hallmark Channel movie directed by Mariah Carey called A Christmas Melody.
Or . . . that a bracelet I designed would be worn on The Vampire Diaries television show.
Or . . . have a photo of one of my designs included in an article featuring The Artisan Group in Handmade Business Magazine.
Or . . . the next amazing thing that Valerie has in store for the organization. I only know that there isn’t another group like this one, anywhere – and I am very grateful to be a member of The Artisan Group.”
Kathy Messick Kath’s Elegant Accessories, LLC
“Any business owner who is serious about what they do is looking for that one “thing” that could take them from a little unknown where your mom is your best (and maybe only) customer, to a brand that everyone must have. If your business is selling designs that you create, whether it’s jewelry, clothes, photos, candles, pet accessories (I could go on and on), you know that is an even harder goal to achieve. Competition is fierce in the creative world, but I have a little secret – The Artisan Group.
The Artisan Group, aka TAG, has brought my business from a few customers to literally hundreds, and I’m confident that I’ll be able to say thousands one day soon. My necklace was worn on the hit show The Vampire Diaries, and my earrings are going to be worn in an upcoming episode. That alone has increased my sales and exposure, but there’s even more that I’ve been so fortunate to participate in.
I’ve gifted celebs at events honoring the Cannes Film Festival, The Oscars, and New York Fashion Week. Before TAG I really struggled to connect with the press about my brand. Convincing a writer you’re newsworthy is a challenge I know most businesses struggle with. Participating in events and opportunities with TAG has given me an edge on the competition by using my participation to make the connections with the press that are vital to growing any business.
The Artisan Group, more importantly it’s founder Valerie, has helped take my business to a level I never dreamed I’d be able to reach. Valerie works so hard for each and every member it’s like having your own PR company. Plus, each member is so supportive of each other – no knocking one another down. We build each other up because a group of successful artisans is much stronger than an artisan alone. I’m so grateful and proud to be a part of such a talented and well rounded group of people!”
Courtenay Madsen Courtenay J Designs
“The day I was accepted into The Artisan Group I was beyond thrilled! My only expectation was that I would now have the opportunities to get SassyBelleWares products into the hands of celebrities. Boy, oh boy was I surprised to find I set my expectation way too low! Of course I have had numerous opportunities to display my pieces at celebrity gift lounges and gift both celebrities and members of the press at these events.
What I did not expect was the constant flow of opportunities to gift the stylists of television shows with the chance to have SassyBelleWares pieces worn on TV. I have already had a bracelet worn on Hart of Dixie and another bracelet is scheduled to be on an upcoming episode of The Vampire Diaries! There are constantly so many opportunities through TAG it is like Christmas morning all the time!
I also had no idea that I would learn so much from the other TAG members. I assumed I would only have communication with TAG’s founder and admins. Nope… TAG is like a huge group of family and friends and the members are constantly supporting each other, giving advice, and sharing business info, suppliers, ideas, trade tricks, etc. All of these perks of being a TAG member are invaluable but the one that has meant the most to me is that my time with TAG has boosted my confidence in myself and my business in a way I never expected!”
Stephanie Hovsepian SassyBelleWares
“It’s an honor to be a member of The Artisan Group. It was so exciting to participate in GBK Productions Emmy Awards Gifting Lounge. Valerie kept us up-to-date throughout the event of who was stopping by the table, etc. The exposure was fantastic! She also made it easy for us with sample press releases, guidelines and information on anything we needed along the way. But The Artisan Group is not just about getting your work in the hands of celebrities… it’s about community. We all share ideas, give advice, honestly critique each other and support each other. The talent is amazing and diverse. It’s an awesome group. Thank you TAG!”
Ilene Price Ilene Price Designs
“I happen to be an eternal insomniac and applied (to TAG) very late one night after obsessing over what I would submit. To my surprise the amazing Valerie Guerrero responded herself rather quickly! I was so pleased, it felt like winning a huge prize!
I had done a lot of research on the group and I knew that their focus aligned with my goals. I knew they had a very professional approach to interacting with talent on the artist end as well as celebrities in the film, TV and music world. Immediately Valerie’s interaction with me was amazing!
Having a background as a VP in the high-tech business world,I have worked with C-level professionals my entire career. Valerie is one of the most polished Executives I have met. She is knowledgeable, direct, gives great feedback and most importantly wants you to be successful. I believe that Valerie is a creative person who is dedicated to helping facilitate a team environment that will allow artists to continue to manage their art on their own, while getting great business advice from true professionals.
The team she hand-selects are truly inspiring artists, not just the best of the independent artists on the scene, but the people who are most interested in sharing ideas and helping other TAG members succeed. I have never seen anything like it!! Already I feel like I have made friends with people who will be part of my art world for a very long time.”
Christine Lorenzo SariBlue
“When I became a member of The Artisan Group (TAG), I quickly realized that it was going to be an exceptional experience. Valerie has created a place for motivated artisans to learn, share expertise, and grow their small businesses. The Artisan Group embodies professionalism in the way it is managed and in the way amazing celebrity gifting opportunities are carried out. Through this group, I have participated in gifting events and gained exposure and press for my business beyond my wildest dreams. I have grown immensely as an artisan and as a business person through my involvement with TAG. Most importantly, I have become a member of a talented group of artists who constantly inspire me to reach for new heights.”
Kathryn Doll Kathryn Designs
“As a member of The Artisan Group, I can say that joining this group was one of the best things I’ve done for my 10 year old business. The celebrity swag events and one-offs are not only fun and exhilarating, but have done wonders for my marketing and credibility. I frequently get requests for my “Jenny McCarthy Necklace” or my “Zooey Deschanel Earrings.” And, that’s not the only perk to being a member. The whole team is caring, supportive and helpful. I gain insight and get tips on a daily basis. I’ve gained so much confidence in running my hand-made business and also found more satisfaction in my style and design. The Artisan Group is a non-intimidating environment that is run extremely efficiently. Between Valerie and the volunteer admins and coordinators – nothing falls through the cracks! I feel so fortunate to be a part of this fantastic team of artisans!”
Cami Tout Camilee Designs
“Being a member of The Artisan Group, is the single most wonderful thing that could have happened, for myself and my business. Valerie Guerrero is an incredible leader that sets the tone of this amazing group of artists. The support and interaction with such a talented group of people has been invaluable. There has not been a question that I have asked, or an opinion on a design, that has not been answered and helped with in record time! There are no overblown egos here at TAG. Success for everyone is celebrated equally. For my business, I have been able to participate in several wonderful opportunities, such as GBK’s luxury red carpet celebrity gift lounges. I was excited to offer my jewelry in giftings to Brandi Glanville, Mariska Hargitay, and Selena Gomez. In October 2013, I was honored to have had two of my necklaces selected to be worn on The Vampire Diaries. My sales are constant and growing every month! Applying to The Artisan Group, is without a doubt, the best thing I could have done for my confidence as a jewelry designer and a small business owner. I couldn’t be happier!”
Cindy Arnet Sienna Grace Jewelry