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Member Spotlight – Heidi Vitchner

October 9, 2026 by Valerie Leave a Comment


Member: Heidi Vitchner
Bella Rose Jewelry Design
Member Since: February 10, 2015



HOW DID YOUR BRAND COME TO BE?
Completely by accident, to be honest. I’ve always considered myself to be somewhat artistic or creative. But, jewelry making was never on my radar. Not until I needed to match earrings with a necklace my husband had given me. I searched everywhere but just couldn’t find anything I liked. My last resort was a local bead shop. I walked in thinking they might have a pair already made. Instead of something pre-made, they showed me how to make earrings that were custom and a perfect match. From that point on, I was hooked. Eventually Bella Rose Jewelry Design was came to be.

The Kara Necklace-Artisan Made Kammerite Necklace

HOW LONG HAVE YOU BEEN IN BUSINESS?
I got my license in 2011 but I’d been fooling around with jewelry making since 2009. I never really thought of selling my pieces. I just don’t think I had the confidence to put myself out there. The owner of the bead shop where I made my first pair, offered to host a show for me. That’s when I applied for my license. I slowly made my way into the art show circuit. I no longer participate in art shows but I will do small events, which are far more lucrative, at least for me.

HOW HAS YOUR BUSINESS CHANGED SINCE JOINING TAG?
In all honesty, I haven’t increased sales by joining TAG but I’ve had some amazing opportunities. Opportunities I never would have had otherwise. I’ve had incredible feedback from costume designers as well as a few actresses who’ve worn my jewelry on TV. Plus, being a member of TAG has and does give me nice bragging rights.
 


Chunky Pearl Drop Necklace-The Celine Necklace


HAVE YOU HAD ANY PLACEMENTS ON TV OR FILM?
To date, I’ve had 31 placements on TV, 2 films, 1 red carpet and 2 commercials.

WHAT IS ONE SMALL WIN YOU HAVE HAD RECENTLY THAT DESERVES CELEBRATING?
I’ve actually had two occasions recently that I consider pretty big/exciting. Both were from costume designers. One CD sent me an email letting me know that although she couldn’t use the earrings I had sent in, she was going to use them on an upcoming project. She wants me to contact her next month. My second was from a CD who had used a necklace in a Netflix show. She thanked me and said she hoped to purchase pieces from me in the future for projects she might have.
 


The Adley Earrings-Oak Leaf Hydrangea Earrings

 

WHAT IS A BOOK OR PODCAST OR RESOURCE YOU RECOMMEND AND WHY?
I’ve been reading a lot of books by Freida McFadden. If you like “who-done-its”, I highly recommend her. I can usually see what’s coming or how they’re going to end but not with her books. She has so many twists and turns. I never see what’s coming. I’m always surprised and I love that.

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