SO, HOW DOES THIS WORK?
The Artisan Group® participates in many high-profile celebrity and press/media gift lounges annually, and we want the best-of-the-best to participate with us.
There are many levels of participation for our celebrity gifting events. You can elect to have your product on display at our exhibit, giving you an opportunity to receive a professional celebrity photo with your product. You can also gift your products in the celebrity swag bags along with your business cards, and forego the display option. Or, you can simply send us your business cards and we’ll include them in our celebrity swag bags.
We also have a Press Gifting option available in which you send ten (10) smaller samples along with your business card which we will distribute to members of the press who visit our exhibit. You can add the Press Gifting option to any other level of participation as well.
WHAT GOES ON AT A CELEBRITY GIFT LOUNGE?
Celebrity gifting suites have proven to be an amazing way to get your product directly in the hands of celebrities and members of the press. Prior to most major awards shows, hosting companies produce luxury gifting suites in honor of the nominees and presenters. Sponsors set up their exhibits with their products on display, and the celebrities are escorted around to each exhibit to hear a little about the sponsor, to receive a gift, and to pose for professional photographs holding the product.
DOES IT COST ANY MONEY TO BECOME A MEMBER OF THE ARTISAN GROUP?
At the moment, membership in The Artisan Group is free.
WHY IS THERE AN APPLICATION PROCESS TO JOIN THE ARTISAN GROUP?
Good question. We require all prospective members to complete an application because we made a commitment to the celebrity hosting companies we work with that we would ensure all participant products are a good fit for their high-profile luxury gifting events.
ARE THERE ANY TYPES OF ARTISANS THAT YOU CANNOT REPRESENT?
For legal reasons, we cannot accept any edible gifts for the celebrities. We're also unable to represent event planners or wedding planners, party supply businesses, tee-shirt vendors, or photographers that only offer local portrait services.
WHAT ARE THE MEMBERSHIP BENEFITS OF THE ARTISAN GROUP?
There are many benefits to aligning your business with The Artisan Group. For starters, we have fostered great relationships with many celebrities, the celebrity hosting group, business organizations, and members of the press so we are able to align our members and their products with the best fit in order to achieve greater success.
Just being a part of The Artisan Group has opened many new doors for our members.
Benefits of general membership include:
- Opportunity to get your product in the hands of celebrities and members of the press at high-profile celebrity awards gift lounge events.
- Opportunity to cross-promote, network, and share resources with hundreds of like-minded small business artisans.
- Opportunity to be featured in our official TAGazine, a printed and online publication distributed to all celebrity and press attendees at the celebrity gifting suites we participate in.
- Opportunity to contribute to our annual Holiday Gift Guide, special celebrity gift bags, TV show stylist giftings, as well as the numerous charity events we sponsor annually.
- Inclusion in our highly-publicized, categorized Pinterest Boards.
- Inclusion in our tweets, re-tweets, blog entries, Instagram, and Facebook shout-outs (over 6,000 Twitter followers; over 10,000 Facebook followers; over 2,000 Instagram followers).
- Guidance in social media practices, public relations (including giveaways, contests, etc.), and increasing sales.
- Our exclusive Member Badge which our members can prominently display on their blogs, shoppes, Facebook, etc.
All current event participants receive:
- Complimentary inclusion in our professionally-designed Official Event Guide, distributed in all professionally-distributed press releases, and heavily circulated through all our social media channels.
- Mentions in our official professionally written and distributed press releases, including a link to your online shoppe.
- Access to our Sample Press Release templates to help garner local press for your business, and overall publicity for your online shoppe.
CAN I JOIN THE ARTISAN GROUP EVEN IF I DON'T HAVE AN ONLINE SHOPPE?
Unfortunately, no. It would be difficult to market you without an online presence somewhere, i.e., Etsy, Artfire, Big Cartel, your own website, etc.
HOW MUCH DOES IT COST TO PARTICIPATE IN A CELEBRITY GIFTING EVENT?
Here's a simple breakdown of our typical participation levels, and associated costs:
WHY DOES THIS COST MONEY?
Good question. One individual person (or brand) typically can't afford to participate in high-end celebrity gifting events as solo sponsors. The cost to participate alone is in the tens of thousands of dollars, so we started this group as a means for many individual small-business artisans to band together and each pay a small portion so we all have the opportunity to get our art/products in the hands of celebrities and press.
IS THERE A PARTICIPATION REQUIREMENT?
Yes, we expect all members to participate in at least one (1) event at the $75 level or more per year in order to maintain an active membership and be a part of the team.
DOES YOUR GROUP GIFT ANY TELEVISION SHOWS, OR HAVE YOUR MEMBER'S PRODUCTS BEEN SEEN ON TV?
Yes, absolutely! We often set up opportunities for our members where they can send one of their popular products to be considered for use by a television stylist on hit TV shows. Our member's products have been selected and recently spotted on hit TV shows such as "The Vampire Diaries", "Hart of Dixie", "The Originals", "Parenthood", "Pretty Little Liars", "Scandal", and "Modern Family", to name a few!
IF I GIFT THE CELEBRITIES, HOW MANY PRODUCTS WOULD I NEED TO PROVIDE?
For the award-show gift lounge opportunities, participation in in the Display/Swag Bag Gifting option, you'll be responsible for providing 100 individually-packaged samples of your product or pieces of your art. These items can be hand-crafted jewelry, stationery packs, small candles, cosmetics, journals, or any hand-crafted item you happen to specialize in.
You'll also need a product to put on display at our designated Gift Lounge exhibit. Your display doesn't necessarily have to be the same product you've included in the gift bags. We do limit display participants to ONE display product, but if your products are small in size, you may send 2-3 small pieces to serve as a collection.
WOW, 100 ITEMS WOULD BE TOUGH FOR ME TO GIFT... DO YOU HAVE ANY OPPORTUNITIES TO GIFT SMALLER QUANTITIES?
Yes, absolutely! Our group also participates in other celebrity gifting opportunities where we each provide 25-30 gifts in honor of Earth Day and Mother's Day. All gifts are sorted and added to our official swag bags, and then gifted to A-list celebrities such as Beyonce, Leonardo DiCaprio, Jennifer Garner, Kourtney Kardashian, Tom Hanks, and Ellen Degeneres, to name a few. These smaller gifting opportunities do not include the possibility of a celebrity photo, but take a peek at a photo of Jessica Alba's daughter wearing one of the gifts we've sent. Other TAG product spottings include Amy Poehler, Hillary Duff, Tori Spelling, Tony Hale, Kourtney Kardashian, and Sarah Drew, to name a few.
DO ALL 100 ITEMS NEED TO BE THE EXACT SAME COLOR OR PATTERN?
Your products don't necessarily have to be the same color or pattern, but in terms of marketing the product you've gifted at the event, we do recommend your product be identical. You can use different colors or patterns, as long as the product type and monetary value is the same for all products.
DO ALL GIFTS HAVE TO BE HANDCRAFTED?
Yes, absolutely. The entire foundation of The Artisan Group is built around supporting and marketing artisans who handcraft their products. We cannot include any businesses who sell or re-sell products that are created by other people or businesses. You must handcraft all your products to be a part of The Artisan Group.
DO I NEED TO SEND A GIFT FOR EACH CELEBRITY SWAG BAG?
HOW QUICKLY WOULD I NEED TO PROVIDE MY CELEBRITY GIFTS?
Our members handcraft high-quality products, and we know this takes time. We typically begin organizing an event 4-5 months in advance, and we're meticulously organized, so we'll help keep you on track of all your deliverables.
WILL I NEED TO ACTUALLY ATTEND THE EVENT?
No, The Artisan Group’s representatives will attend the event on your behalf and represent you and your brand.
IF I DISPLAY MY PRODUCTS AT AN EVENT, AM I GUARANTEED TO GET A PROFESSIONAL PHOTOGRAPH WITH A CELEBRITY HOLDING MY PRODUCT?
There are no guarantees we'll be able to get a celebrity photo for you. We cannot predict how receptive the celebrities will be, or if they are under any contract limitations that won’t allow them to be photographed with products. However, our reps are highly experienced in these events, and have been very successful in the past in getting many celebrities to pose with products. Our goal is to get at least one photograph for each artist, but again, there are no guarantees.
DO YOU EVER GET FEEDBACK FROM THE CELEBRITIES YOU GIFT AT THESE EVENTS?
Yes! Since we carefully select our members, we know the quality of gifts they provide to the celebrities will be a big hit. The celebrities love us and publicly tweet about the goodies they receive in their swag bags. We've also had celebrities send us lovely thank-you notes, and wear jewelry we gifted them on their TV shows and celebrities have personally contacted our members after events to make additional purchases!
I'M ALREADY A MEMBER OF ANOTHER CELEBRITY GIFTING ORGANIZATION, AND/OR I PLAN ON PARTICIPATING IN ON-SITE CELEBRITY GIFT LOUNGES WITH OTHER ORGANIZATIONS. CAN I STILL JOIN THE ARTISAN GROUP, TOO?
No, unfortunately this would be a significant conflict of interest. In order to be a member of TAG, you cannot have any current or future affiliations with any other celebrity gifting organizations. Further, as long as you are a member of The Artisan Group, you affirm that you will not participate in any other celebrity gifting events either on your own, or with another group while you are a member of The Artisan Group. To do so would cause a conflict of interest.
DOES THE ARTISAN GROUP EVER PARTICIPATE IN ANY CHARITABLE GIFTING?
Yes! The Artisan Group donates to many worthy charities every year, targeting the aid of children, animals, and the environment. Our mission is to help create awareness and to raise funds for many valuable ongoing programs.
Our members generously donate products from their shoppes, and we as a group then donate our exclusive swag bags full of handcrafted products, valued at over $800, to these charities to auction off during their fundraising efforts.
We have participated in annual fundraising events hosted by such charities as Big Brothers Big Sisters of the Bay Area, The Boys & Girls Clubs of the Columbia Basin, Summit Animal Rescue Association (SARA), and The National MS Society.
I CAN'T AFFORD TO PARTICIPATE IN AN EVENT RIGHT NOW... CAN I STILL JOIN THE GROUP?
Absolutely! We understand not everyone can participate in every event. We do have many different participation levels, sure to fit any budget. And, if you can't participate right now, there's always the next event! In order to maintain your membership with The Artisan Group, you will be expected to participate in at least one (1) celebrity gifting event per year (minimum participation of $75).
DO YOU HAVE ANY REFERENCES FROM CURRENT MEMBERS?
Yes! Our members greatly appreciate all the support and guidance we offer in the areas of improving sales, marketing, social media, and public relations. You can read our Member Testimonials on our blog.